T.H.A. Bijmolt

affiliation not provided to SSRN

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Scholarly Papers (2)

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1.

Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members

ERIM Report Series Reference No. ERS-2006-076-MKT
Number of pages: 57 Posted: 09 Mar 2007
J. Leenheer, Harald J. van Heerde, T.H.A. Bijmolt and A. Smidts
affiliation not provided to SSRN, Massey University - Dept of Communication, Journalism & Marketing, affiliation not provided to SSRN and Erasmus Research Institute of Management (ERIM)
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Attraction models, Endogeneity, Grocery retailing, Loyalty programs, Tobit-II model

2.

Empirical Dynamic Modelling for Exploring Complex Time Series in Management and Marketing Research

Number of pages: 49 Posted: 24 Mar 2022
Florian Dost, Erik Maier and T.H.A. Bijmolt
Brandenburg University of Technology, HHL Leipzig Graduate School of Management and affiliation not provided to SSRN
Downloads 23 (662,481)

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Empirical dynamic models, nonlinear time series models, omnichannel system, customer journey