M. S. Balaji

The Icfai Institute for Management Teachers

Research Scholar

Hyderabad

Hyderabad, 500 034

India

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

1.

Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension

Number of pages: 15 Posted: 17 Jul 2009
M. S. Balaji
The Icfai Institute for Management Teachers
Downloads 668 (50,279)

Abstract:

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2.

Communicating Brand Personality - The Moderating Role of Human Personality

Number of pages: 25 Posted: 07 May 2009
Srividya Raghavan and M. S. Balaji
The Icfai Institute for Management Teachers and The Icfai Institute for Management Teachers
Downloads 668 (50,279)

Abstract:

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Brand personality, personality, personal relevance, marketing communication, advertising

3.

Customer Satisfaction with Indian Mobile Services

The IUP Journal of Management Research, Vol. 8, No. 10, pp. 52-62, October 2009
Posted: 07 Oct 2009
M. S. Balaji
The Icfai Institute for Management Teachers

Abstract:

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4.

Order of Market Entry and Business Performance an Empirical Evidence from the Indian Manufacturing Industry

The IUP Journal of Management Research, Vol. VIII, No. 8, pp. 43-58, August 2009
Posted: 25 Aug 2009
M. S. Balaji
The Icfai Institute for Management Teachers

Abstract:

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