Anwar Sadat Shimul

Curtin University of Technology - Curtin Business School - Bentley Campus

GPO Box U1987

Perth WA 6845

Australia

SCHOLARLY PAPERS

15

DOWNLOADS

699

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (15)

1.

An Analysis on the Consumer Insights in the Bottled Water Market in Bangladesh

Management Dynamics, 13(2), 2013
Number of pages: 14 Posted: 10 Aug 2014
Anwar Sadat Shimul, Ummee Kulsum and Mohammed Jahed
Curtin University of Technology - Curtin Business School - Bentley Campus, Premier University and University of Chittagong - Department of Management Studies
Downloads 395 (95,715)

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Consumer behavior, bottled water, consumer preferences and attitudes

2.

A Study on Consumer Behavior in Relation to Toothbrush Marketing in Bangladesh

The AUST Journal of Science and Technology, Volume-4, Number-1, 2013, ISSN: 2072-0149
Number of pages: 10 Posted: 03 Jul 2013 Last Revised: 15 Jun 2020
Anwar Sadat Shimul and Kazi Farhan
Curtin University of Technology - Curtin Business School - Bentley Campus and Ahsanullah University of Science and Technology
Downloads 94 (346,695)

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Consumer behavior, Toothbrush market, Customer orientation, etc.

3.

Exploring the Effectiveness of Loyalty Programs: A Retail Perspective in Dhaka City

North South Business Review, Volume 5, Number 1, December 2014
Number of pages: 13 Posted: 20 Mar 2015 Last Revised: 23 Dec 2015
Anwar Sadat Shimul
Curtin University of Technology - Curtin Business School - Bentley Campus
Downloads 45 (506,448)

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Loyalty programs, consumer satisfaction, membership cards, retail, etc.

4.

Drivers and Barriers Toward Reducing Meat Consumption

Cheah, I., Shimul, A. S., Liang, J., & Phau, I. (2020). Drivers and barriers toward reducing meat consumption. Appetite, 104636.
Number of pages: 23 Posted: 21 Apr 2020
Isaac Cheah, Anwar Sadat Shimul, Johan Liang and Ian Phau
Curtin University - School of Marketing, Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and Curtin University
Downloads 35 (555,003)

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Meat Consumption, Diet, Environmental concern, Attitude, Food choices

5.

Young Consumer’s Irrational Motives of Retail Borrowing

Number of pages: 10 Posted: 06 Oct 2019 Last Revised: 13 Sep 2021
Michael Lwin and Anwar Sadat Shimul
Curtin University and Curtin University of Technology - Curtin Business School - Bentley Campus
Downloads 33 (565,842)

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retail borrowing; anomia; thrill-seeking; materialism; status consumption

6.

Sponsorship Communication Strategy for the Asthma Society of Canada: Implications for Non-Profit Organizations in Bangladesh

DIU Journal of Business & Economics, Vol. 7, No. 1, June 2013
Number of pages: 13 Posted: 10 Aug 2014
Anwar Sadat Shimul
Curtin University of Technology - Curtin Business School - Bentley Campus
Downloads 27 (601,027)

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Non-profit organization, Sponsorship, Marketing Communication

7.

Managing Strategies for Higher Education Institutions in the UK: An Overview

Higher Education for the Future, 2(1) 32–48 (2015)
Number of pages: 17 Posted: 29 Oct 2015
Jashim Ahmed, Kamal Ahmed, Anwar Sadat Shimul and Roy Zuñiga
North South University, North South University, Curtin University of Technology - Curtin Business School - Bentley Campus and INCAE - INCAE Business School
Downloads 23 (627,895)

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Higher education, strategic planning, marketing, competitive advantage

8.

Conceptualising Luxury Brand Attachment: Scale Development and Validation

Shimul, A. S., Phau, I., & Lwin, M. (2019). Conceptualising luxury brand attachment: scale development and validation. Journal of Brand Management, 26(6), 675-690.
Number of pages: 25 Posted: 28 May 2020
Anwar Sadat Shimul, Ian Phau and Michael Lwin
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and Curtin University
Downloads 17 (670,646)
Citation 1

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Luxury brand attachment, Consumer emotion, Scale development, Validation

9.

Regulatory Focus and Junk Food Avoidance: The Influence of Health Consciousness, Perceived Risk and Message Framing

Shimul, A. S., Cheah, I., & Lou, A. J. (2021). Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing. Appetite, 105428. https://doi.org/10.1016/j.appet.2021.105428
Number of pages: 26 Posted: 25 Aug 2021
Anwar Sadat Shimul, Isaac Cheah and Andrew Jerr Lou
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University - School of Marketing and Curtin University
Downloads 11 (716,739)

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Junk food, Consumption, Diet, Food choices, Obesity, Regulatory focus

10.

Investigating female shoppers’ attitude and purchase intention towards green cosmetics in South Africa

Shimul, A. S., Cheah, I., & Khan, B. B. (2021). Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa. Journal of Global Marketing, 1-20. https://doi.org/10.1080/08911762.2021.1934770
Number of pages: 37 Posted: 24 Aug 2021
Anwar Sadat Shimul, Isaac Cheah and Basheera Bibi Khan
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University - School of Marketing and Curtin University
Downloads 11 (716,739)

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Theory of planned behaviour, Environmental knowledge, Ecological motive, Involvement, Green cosmetics, South Africa.

11.

Effects of Luxury Brand Attachment and Perceived Envy on Schadenfreude: Does Need for Uniqueness Moderate?

Shimul, A.S., Sung, B. and Phau, I. (2021), "Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?", Journal of Consumer Marketing, Vol. 38 No. 6, pp. 709-720. https://doi.org/10.1108/JCM-09-2020-4125
Number of pages: 19 Posted: 29 Oct 2021 Last Revised: 01 Nov 2021
Anwar Sadat Shimul, Billy Sung and Ian Phau
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and Curtin University
Downloads 8 (740,499)

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Luxury brand attachment, Perceived Envy, Schadenfreude, Need for uniqueness, private and public consumption.

12.

Green (Cosmetics) Is the New Black: A Tale of Two Countries

Posted: 02 Jul 2019
Anwar Sadat Shimul
Curtin University of Technology - Curtin Business School - Bentley Campus

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Geen cosmetics, TPB, Consumer attitude, Environmental knowledge

13.

Exploring the Luxury Brand Attachment Scale

Posted: 24 Jul 2018
Anwar Sadat Shimul, Michael Lwin and Ian Phau
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and Curtin University

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luxury brand attachment, scale development, luxury, branding

14.

Brand Phobia: Measurement, Antecedents, Consequences, and Moderators

Posted: 19 Sep 2017 Last Revised: 12 Oct 2017
Anwar Sadat Shimul
Curtin University of Technology - Curtin Business School - Bentley Campus

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Brand phobia, brand crisis, brand attitude, consumer-brand relationship

15.

Celebrity transgression and consumers’ forgiveness: Does religiosity matter?

Shimul, A.S., Barber, M. and Abedin, M.I. (2021), "Celebrity transgression and consumers’ forgiveness: does religiosity matter?", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-06-2020-0184
Number of pages: 27
Curtin University of Technology - Curtin Business School - Bentley Campus, Curtin University and affiliation not provided to SSRN
Downloads 0

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