Developing a Theoretical Framework to Measure Cross-Cultural Discourse and Cultural Adaptation

13 Pages Posted: 23 Jul 2007

See all articles by Yunxia Zhu

Yunxia Zhu

University of Queensland - Business School

Herbert Hildebrandt

University of Michigan, Stephen M. Ross School of Business

Date Written: July 2007

Abstract

This paper proposes a theoretical concept of cross cultural discursive competence (CCDC). As an initial step, it reviews and critiques a series of in the relevant areas of intercultural communication, genre analysis and contrastive rhetoric and points out that it is imperative to explore what CCDC is composed of. In addition, we also need to strengthen cross-cultural genre study in the light of the sociocognitive perspective (Berger & Luckmann, 1966; 1995; Berkenkotter & Huckins, 1995; Paltridge, 1997; Swales, 1990). Based on the relevant theoretical dimensions reviewed, this paper develops a model to measure CCDC embracing a range of concepts including genre prototype and cultural semantics followed by specific research methodologies for the implementation of the research model.

Keywords: Cross-cultural, Managerial Communication, Socio-Cognitive

JEL Classification: F2, C90, F14, L14, N15, O57

Suggested Citation

Zhu, Yunxia and Hildebrandt, Herbert, Developing a Theoretical Framework to Measure Cross-Cultural Discourse and Cultural Adaptation (July 2007). Ross School of Business Paper No. 1092, Available at SSRN: https://ssrn.com/abstract=1001741 or http://dx.doi.org/10.2139/ssrn.1001741

Yunxia Zhu (Contact Author)

University of Queensland - Business School ( email )

Brisbane, Queensland 4072
Australia

Herbert Hildebrandt

University of Michigan, Stephen M. Ross School of Business ( email )

701 Tappan Street
Ann Arbor, MI MI 48109
United States

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