Financing Innovations for the Bottom of the Pyramid Market

12 Pages Posted: 19 Sep 2007

See all articles by A. S. Rao

A. S. Rao

Indian Innovators Association

Date Written: June 5, 2007


With economists discovering direct relation between technology change and economy growth, management gurus basing their theories of competitive advantage on innovations and world bank spreading the gospel of social development driven by knowledge adoption, the perceived importance of innovations in a national economy is snow balling at an accelerated pace. This article looks at a segment of innovations; those that are aimed at meeting the needs of the bottom of the pyramid and challenges in financing those innovations. The cases cited are drawn from innovations funded by Government of India under the Technopreneur Promotion Programme (TePP).

Keywords: innovations, Bottom of Pyramid market, BOP, rural innovation, low cost innovation, TePP, technopreneur

JEL Classification: A14,D46,D61,D78,H81,M13,O17,O32,Q16

Suggested Citation

Subbarao, Aynampudi, Financing Innovations for the Bottom of the Pyramid Market (June 5, 2007). Available at SSRN: or

Aynampudi Subbarao (Contact Author)

Indian Innovators Association ( email )

New Delhi


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