A Model for Assessing Information Technology Investments: Insights from Event Studies
27 Pages Posted: 17 Dec 2007
Date Written: December 15, 2007
Investments in information technology (IT) do not always result in the expected payoffs. The factors which determine the success of IT investments are not well understood. Event studies are one approach to appraising IT investments. In this paper we review major event studies on IT investments, and based on the results of these studies, we propose a conceptual model describing the factors that impact successful IT investments.
Keywords: Event studies, information technology, investments in IT, market value, productivity of IT
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