The Business Plan - Way to Increase Firm's Competitiveness

9 Pages Posted: 15 Jan 2008

See all articles by Iuliana Ciochina

Iuliana Ciochina

Universitatea Constantin Brâncoveanu

Carmen Iordache

Universitatea Constantin Brâncoveanu

Laura Panoiu

Universitatea Constantin Brâncoveanu

Razvan Nicolae Decuseara

Universitatea Constantin Brâncoveanu

Date Written: May 2008

Abstract

Setting up and the development of a firm is a complex process which requires skills such as creativity, analysis, planning. The planning is the essence of a good management. It represents an objective based process which aims at the involvement and the commitment concerning the objectives, having results and communication both internally and externally. In the situation in which the most effective objectives suggest a competition, the plan, an instrument in the planning process, represents the description and the reason of a vision and a basis for communication. The business plan is therefore a logical scheme of action on the business perspective, an instrument of the firm for the accomplishment of its objectives, the efficiency of the "developed" business and the capitalization of the opportunities.

Keywords: business plan, competitiveness, competitive advantage

JEL Classification: M13, M21, O21

Suggested Citation

Ciochina, Iuliana and Iordache, Carmen and Panoiu, Laura and Decuseara, Razvan Nicolae, The Business Plan - Way to Increase Firm's Competitiveness (May 2008). Available at SSRN: https://ssrn.com/abstract=1083077 or http://dx.doi.org/10.2139/ssrn.1083077

Iuliana Ciochina (Contact Author)

Universitatea Constantin Brâncoveanu ( email )

Ribinelor 14-16
Piteşti
Romania

Carmen Iordache

Universitatea Constantin Brâncoveanu ( email )

Ribinelor 14-16
Piteşti
Romania

Laura Panoiu

Universitatea Constantin Brâncoveanu ( email )

Ribinelor 14-16
Piteşti
Romania

Razvan Nicolae Decuseara

Universitatea Constantin Brâncoveanu ( email )

Ribinelor 14-16
Piteşti
Romania

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