Marketing Research - An Useful Instrument in the Study of Touristic Field

International Conference Cluj Napoca, Romania, 2003

11 Pages Posted: 28 Feb 2008

See all articles by Hapenciuc Cristian Valentin

Hapenciuc Cristian Valentin

University of Suceava - Stefan cel Mare

Costică ROMAN

University of Suceava

Viorescu Razvan

University of Suceava

Abstract

This paper underlines the importance of studies made on reprezentatives parts of a colectivity in order to obtain all the information for the management decision in touristic field. After a brief presentation of Suceava's touristic potential, the results of a marketing research shows which is the profile for the tourist comming in Suceava and what are the suggestions for improuving the touristic activity.

Keywords: tourism, statistical observation, selective socio-statistical research

JEL Classification: C42

Suggested Citation

Valentin, Hapenciuc Cristian and ROMAN, Costică and Razvan, Viorescu, Marketing Research - An Useful Instrument in the Study of Touristic Field. International Conference Cluj Napoca, Romania, 2003, Available at SSRN: https://ssrn.com/abstract=1098305

Hapenciuc Cristian Valentin (Contact Author)

University of Suceava - Stefan cel Mare ( email )

9, Universitatii Streed
Suceava, Suceava 720225
Romania

Costică ROMAN

University of Suceava ( email )

Strada Universității 13
720229

Viorescu Razvan

University of Suceava ( email )

Strada Universității 13
720229

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