The Timing of Movie Releases: Evidence from the Home Video Industry
42 Pages Posted: 3 Sep 2008
Date Written: 2008
In the movie industry, an intriguing question is why studios cluster their big theatrical hits during the Memorial Day or July 4th weekends in the early summer as opposed to the fall. This paper examines the home video industry to provide more evidence on whether booms in theatrical revenues are supply- or demand-driven. First, I find no evidence of segmentation within the home video market by genre or newness of videos. Secondly, my estimates of the seasonality within the home video market suggest that Memorial Day and July 4th may be more favorable for a theatrical release than Labor Day.
Keywords: home video, seasonality, discrete choice
JEL Classification: C13, L82
Suggested Citation: Suggested Citation