Texon Enterprise: Quest for a National Brand

3 Pages Posted: 19 Jan 2009 Last revised: 26 Jan 2009

See all articles by Saif Siddiqui

Saif Siddiqui

Centre for Management Studies, Jamia Millia Islamia (Central University), New Delhi, India

Date Written: January 18, 2009

Abstract

Present Management Case discusses a situation for possible expansion of a start up entrepreneurial venture, Texon Enterprise. This enterprise wants to establish,Texon as a national brand. Owner-Mangers trying to find an answer to a question that should they accept an offer from a big and widely accepted brand in India, Bajaj. Or they should strive themselves to be an accepted brand in whole India. Owner-Mangers give different opinion on a possible partnership with Bajaj Ltd. This case leaves enough scope for a dialogue among the readers too.

Keywords: Entrepreneurship, Family Business, Case Study

JEL Classification: L26

Suggested Citation

Siddiqui, Saif, Texon Enterprise: Quest for a National Brand (January 18, 2009). Available at SSRN: https://ssrn.com/abstract=1329862 or http://dx.doi.org/10.2139/ssrn.1329862

Saif Siddiqui (Contact Author)

Centre for Management Studies, Jamia Millia Islamia (Central University), New Delhi, India ( email )

New Delhi
New Delhi, Delhi 110025
India

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