Study Regarding to the Brand Ice Hotel Balea Lac
31st International Convention on Information and Communication Technology, Electronics and Microelectronics, Vol. V, pp. 215-219, 2008
5 Pages Posted: 21 Feb 2009
Date Written: February, 18 2009
Applying a poll-based survey provides important information regarding the tourist offer particulars in Balea Lac area. On the day the survey is performed its main advantage is also outlined: the fact that this information display a good accuracy, are obtained in a short time span and involving relatively low expenses.
Data collection and centralization of the answers provided by interviewed tourists regarding tourism practice in the Balea Lac area have led to drawing up distributions that are presented in the paper. Based on the respective information, statistics methods adequate to the study of tourist opinion on the Balea Lac Ice Hotel brand image.
Several issues have been outlined, regarding the types of respondents based on their category, Romanian or foreigners, from Romania and based on destination countries, function of: the type of stay; the means of information; their answers referring to their first arrival at Balea Lac; the degree of destination assessment; their opinion on host reception; their preference for Balea Lac; appreciating value for money; age groups; gender; social and professional standing.
The image created through the attractions and services provided in the Balea Lac tourist area by tourism activities closely related to the Ice Hotel is well appreciated, so that they have opened up a rather favorable expectancy for those willing to come back and for those tempted to try and spend their holidays in the presented hotel.
To conclude, the overall recorded answers are optimistic. In relation to the above, in order to get acquainted with the motivations, tourist satisfaction, and their constructive proposals and suggestions, permanent contact is necessary, as well as a lively and open dialogue with tourists, a contact that takes place by launching opinion raising issues.
Given the current background of surging competition between domestic and foreign tourist product providers, setting up a constant clientele is of outmost importance, which would also promote the local tourist product among potential tourists on different markets. The main requirement in order to accomplish this major goal is providing higher quality tourist service provision, as well as setting up the necessary elements to trigger a positive and lasting impression among visitors.
JEL Classification: C10
Suggested Citation: Suggested Citation