Nativistic Motivation: The Construct and its Measure

Posted: 11 Jan 2010

Date Written: August 1, 2009


Mainly employing the frameworks provided by the opponent process theory and the trans-theoretical model of change, the present paper introduces the concept of ‘nativistic motivation’ into the tourism literature. Although nativistic motivation might turn out to be an important category in the nomological network of tourism theory, it has thus far escaped the attention of tourism researchers. Nativistic motivators may be defined as those counter-touristic drives that motivate individuals not to travel before they embark on travel and motivate them to go back to their places of residence once they are on the move. The paper reports the development of a valid instrument to measure nativistic motivation. It hypothesizes the stages of touristic and nativistic motivations and the interactions between them. The simple yet comprehensive model proposed in this paper views tourism phenomenon essentially as a negotiated process between touristic and nativistic motivators.

Keywords: Tourism, Motivation, Nativistic Motivation, Scale Development

JEL Classification: M31, Z1

Suggested Citation

George, Babu P., Nativistic Motivation: The Construct and its Measure (August 1, 2009). Available at SSRN:

Babu P. George (Contact Author)

Fort Hays State University ( email )

Hays, KS 67601
United States

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics