Using Design for Upgrading in the Fashion Industry

Posted: 15 Feb 2010

See all articles by Patrik Aspers

Patrik Aspers

Max Planck Society for the Advancement of the Sciences - Max Planck Institute for the Study of Societies; Stockholm University

Date Written: March 2010

Abstract

The purpose of the article is to analyze upgrading by looking at the design of fashion garments. To that end, I use the theoretical concept of contextual knowledge to understand the problems faced by firms, and their staff, that want to upgrade through design. Contextual knowledge combines a general knowledge of fashion with the lifeworld that actors use for interpretation of fashion. Lifeworld is a notion which refers to what is taken for granted. Producers and consumers in the global fashion industry live in different lifeworlds. The text discusses upgrading strategies of garment manufacturers, drawing on unique empirical material. It provides a theoretical tool for analyzing culturally primed production in a global setting.

Keywords: Knowledge, upgrading, design, fashion, market

JEL Classification: F14, D83, L14, L67, O31

Suggested Citation

Aspers, Patrik, Using Design for Upgrading in the Fashion Industry (March 2010). Journal of Economic Geography, Vol. 10, Issue 2, pp. 189-207, 2010, Available at SSRN: https://ssrn.com/abstract=1551714 or http://dx.doi.org/lbp030

Patrik Aspers (Contact Author)

Max Planck Society for the Advancement of the Sciences - Max Planck Institute for the Study of Societies

Paulstr. 3
50676 Koln
Germany

Stockholm University

Universitetsvägen 10
Stockholm, Stockholm SE-106 91
Sweden

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