Theoretically Framing Relational Framing
Journal of Consumer Psychology, Vol. 15, No. 1, pp. 35-37, 2005
4 Pages Posted: 17 Feb 2010
Date Written: 2005
Our research program on relational framing leaves many process and normative - prescriptive issues unresolved. We agree with the three commentators on the usefulness of (a) experimental work that probes the cognitive and affective processes underlying relational - framing effects, (b) ethnographic work that probes the cultural and historical processes that can shift the boundaries of acceptable commercial transactions, and (c) philosophical analyses that probe the views of rationality that guide whether the research community sees human judgments as biased and in need of correction.
Suggested Citation: Suggested Citation