Sponsorship Matters: Assessing Business Participation in Government- and Industry-Sponsored Voluntary Environmental Programs

Journal of Public Administration Research and Theory, Vol. 20, No. 2, pp. 283-307, 2010

43 Pages Posted: 2 Apr 2010 Last revised: 20 Jun 2019

See all articles by Nicole Darnall

Nicole Darnall

Arizona State University - College of Global Futures; School of Sustainability; Arizona State University - Sustainable Purchasing Research Initiative

Matthew Potoski

University of California, Santa Barbara

Aseem Prakash

University of Washington - Department of Political Science

Date Written: March 30, 2010

Abstract

Stakeholders who seek to reward or punish businesses for their environmental programs often cannot observe these organizations’ internal policies and operations. To address these informational problems, and signal their beyond-compliance environmental commitments, some businesses are participating in voluntary environmental programs (VEPs). This article examines whether business managers associate the brand value of VEPs – due to their differing program sponsors – with the perceived preferences of their critical stakeholders. Drawing on a novel data set of nearly 300 organizations, we assess business’ participation in 19 government- and industry-sponsored VEPs. We find that managers who recognize the importance of stakeholder influences on their business’ environmental practices are more likely to participate in a VEP but that pressures from different stakeholders are associated with variations in organizations’ participation in either government- or industry-sponsored VEPs.

JEL Classification: H41, M14, Q20, Q28, Q29, Q30, Q38, Q39

Suggested Citation

Darnall, Nicole and Potoski, Matthew and Prakash, Aseem, Sponsorship Matters: Assessing Business Participation in Government- and Industry-Sponsored Voluntary Environmental Programs (March 30, 2010). Journal of Public Administration Research and Theory, Vol. 20, No. 2, pp. 283-307, 2010, Available at SSRN: https://ssrn.com/abstract=1582793

Nicole Darnall (Contact Author)

Arizona State University - College of Global Futures; School of Sustainability ( email )

800 S Cady Mall, PO Box 87402
Tempe, AZ 85287-5402
United States
602.496.0445 (Phone)

HOME PAGE: http://isearch.asu.edu/profile/1811617

Arizona State University - Sustainable Purchasing Research Initiative ( email )

Arizona State University
https://sustainability.asu.edu/spri/
United States

Matthew Potoski

University of California, Santa Barbara ( email )

IA 50011
United States

Aseem Prakash

University of Washington - Department of Political Science ( email )

101 Gowen Hall
Box 353530
Seattle, WA 98195
United States

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