Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience
Advances in Consumer Research - North American Conference Proceedings; 2007, Vol. 34, pp. 693-694
Posted: 4 Dec 2012
There are 3 versions of this paper
Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience
Vanderbilt Owen Graduate School of Management Research Paper No. 2012-03
Number of pages: 39
Posted: 04 Dec 2012
Last Revised: 12 Dec 2012
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Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience
ADVANCES IN CONSUMER RESEARCH, Vol. 34, pp. 692-695, Gavan Fitzsimons, Vicki Morwitz, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Date Written: 2007
Abstract
The article presents an abstract of the article "Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience.
Keywords: consumers preferences, abstracts
Suggested Citation: Suggested Citation
Hoeffler, Steve and Ariely, Dan and West, Patricia M. and Duclos, Rod, Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience (2007). Advances in Consumer Research - North American Conference Proceedings; 2007, Vol. 34, pp. 693-694, Available at SSRN: https://ssrn.com/abstract=1616131
Dan Ariely
Duke University - Fuqua School of Business ( email )
Box 90120
Durham, NC 27708-0120
United States
(919) 381-4366 (Phone)
Patricia M. West
Ohio State University (OSU) - Department of Marketing and Logistics ( email )
Fisher Hall 524
2100 Neil Ave
Columbus, OH 43210
United States
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