The Effect of Authenticity on Tourists’ Expenditure at Cultural Events

16 Pages Posted: 11 Sep 2010

See all articles by Linda Osti

Linda Osti

Free University of Bozen-Bolzano - Faculty of Economics and Management

Marta Disegna

Bournemouth University AFE Department

Juan Gabriel Brida

Universidad de la República

Date Written: September 10, 2010

Abstract

This research analyses the influence of perceived authenticity of Christmas Markets and their products on shopping expenditure. The quantitative analysis was conducted based on 1275 self-administered questionnaires collected among event attendees in three different Northern Italian Christmas Markets during the four weeks of advent in 2008. In order to estimate separately the determinants of the propensity of respondents to shop and how much money they are willing to spend for each kind of purchase, we have adopted a double-hurdle model.

The results show that tourists are more likely to spend, and spend more, if they consider the event and the products sold authentic. The study also reveals that, among other things, length of stay, respondents’ geographical location and location of the market affect the amount of personal expenditures during the festival. Finally, some outlines for future research are suggested, and some implications for destination and event managers are briefly discussed.

Keywords: Authenticity, Cultural Event, Double-hurdle Model, Tourist’s Expenditure

JEL Classification: C3, E43, L83

Suggested Citation

Osti, Linda and Disegna, Marta and Brida, Juan Gabriel, The Effect of Authenticity on Tourists’ Expenditure at Cultural Events (September 10, 2010). Available at SSRN: https://ssrn.com/abstract=1674830 or http://dx.doi.org/10.2139/ssrn.1674830

Linda Osti

Free University of Bozen-Bolzano - Faculty of Economics and Management ( email )

Via Sernesi 1
39100 Bozen-Bolzano (BZ), Bozen 39100
Italy

Marta Disegna

Bournemouth University AFE Department ( email )

Executive Business Centre, 89 Holdenhurst Road,
Bournemouth, BH8 8EB
United Kingdom

Juan Gabriel Brida (Contact Author)

Universidad de la República ( email )

Av. 18 de Julio
Montevideo, 1968
Uruguay

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