On-Line Brokerage in Europe: Actors & Strategies

Journal of Internet Banking and Commerce, Vol. 8, No. 1, June 2003

25 Pages Posted: 8 Feb 2011

Date Written: February 5, 2011

Abstract

The tough game among e-brokers is still going on and is becoming more and more ruthless. The challenges they are facing will determine who will survive and who will be squeezed out of the market. Money they receive from shareholders will not always flow in if they do not prove that they are capable of achieving their break-even point and that will have an impact on stock prices. Thus in the race to attract as many clients as possible they should stop to rethink their strategy. The purpose of this article is to give a few references on the subject of online brokerage in order to understand the financial players’ strategies on the Internet. We explain the challenges and the brokerage value chain and analyses the problem of the break even point.

Keywords: broker, bank, financial service, ecommerce, stock market, strategy, online, Internet

JEL Classification: M15, M31, L15, G21

Suggested Citation

Sahut, Jean-Michel, On-Line Brokerage in Europe: Actors & Strategies (February 5, 2011). Journal of Internet Banking and Commerce, Vol. 8, No. 1, June 2003, Available at SSRN: https://ssrn.com/abstract=1755551

Jean-Michel Sahut (Contact Author)

IDRAC Business School

47 rue du Sergent Michel Berthet
Lyon, 69009
France

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