Empirics of the Exploit and Recognition of Mobile Banking: A New Pragmatic Maxim
MANAGING IN TURBULENT TIMES: CREATIVITY, INNOVATION, ENTREPRENEURSHIP, LEADERSHIP & LEARNINGS, Forthcoming
16 Pages Posted: 4 Apr 2011 Last revised: 15 Jun 2014
Date Written: February 8, 2011
In the dawn of information technology, Indian banking sector is transforming in its structure, work culture, systems and procedure. Different technological advancements have changed the face of banking business where electronic system, in terms of different e-channels drew banker and customer attention to experience innovative services. Among these, mobile banking is almost untouched area in Indian banking context. Present study is an attempt to analyze the espousal and usage of mobile banking service among Indian banking customers as well as banks. The paper concludes that mobile banking services are at its early years where a lot of efforts are required to further develop this technology in Indian banking sector. Customers do not prefer mobiles for banking services due to high charges, slow data transmission and insecurity.
Keywords: Information Technology, Banks, Mobile Banking
JEL Classification: 032
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