GRAVITY, SUNRISE PUBLICATION, Dr. R. K. Sharma, Nishant Joshi, ed., New Delhi, 2011
200 Pages Posted: 1 May 2011 Last revised: 17 May 2011
Date Written: April 28, 2011
It only took an apple to fall on the head of Newton and what happened is history. Even though the book has nothing to do with physics we feel research effects business across the world as gravity affects life matter. Gravity is a key force behind the existence of life on earth, same way continuous research has been the force behind successful business. The book is an edited compilation of research papers written by the Master of Foreign Trade students (2008 batch) of Prestige Institute of Management and Research, Indore under the able guidance of faculty members of the Institute. The papers under the various chapters of the book belong to varied streams of management like ethics, IT, marketing, finance and International Business. The book highlights the trends and issues related to business and how organizations can leverage the opportunity and manage the challenges in business.
Keywords: Ethics, IT, marketing, Finance and International Business
JEL Classification: M37, M38, M39, M21, M29, Q1, Q2
Suggested Citation: Suggested Citation