Consider Outsourcing Even What You Do Best

36 Pages Posted: 30 Nov 1999

See all articles by Oren Fuerst

Oren Fuerst

Eco Fusion

Nahum D. Melumad

Columbia Business School - Accounting, Business Law & Taxation

Date Written: October 1, 1999


In recent years, outsourcing has become a common practice for firms operating domestically as well as globally. The academic and professional literature discusses numerous factors that influence outsourcing decisions, including the commonly used argument that activities that are not within the core competencies of a firm should be outsourced.

In this paper we show that firms may wish to outsource even the manufacture of a product with respect to which they enjoy a competitive advantage. Furthermore, we provide an explanation as to why firms may decide not to outsource non-core products, although their competitors can produce them at a lower cost.

Our model provides an explanation for the often coexistence of rivalrous and buyer-supplier relationship between firms in different markets or even the same product market. Specifically, we show that the understanding of outsourcing (or lack of outsourcing) arrangements should be based on analysis of the strategic interaction across markets between the parties in the outsourcing arrangements. Furthermore, in analyzing outsourcing, we should not only analyze the production cost of the product being considered, but also consider the costs and benefits associated with cross-product synergies of the firms.

Our analysis demonstrates that outsourcing may enable firms to achieve tacit collusion in the presence of restrictions on explicit cooperation. However, we show that consumers may benefit from outsourcing in spite of its seemingly adverse impact on competition.

JEL Classification: M41, M11, L40, L20, L13, K21, D43, C70

Suggested Citation

Fuerst, Oren and Melumad, Nahum D., Consider Outsourcing Even What You Do Best (October 1, 1999). Available at SSRN: or

Oren Fuerst (Contact Author)

Eco Fusion ( email )

1460 Broadway
New York, NY
United States


Nahum D. Melumad

Columbia Business School - Accounting, Business Law & Taxation ( email )

3022 Broadway
611 Uris
New York, NY 10027
United States
212-854-2475 (Phone)

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics