An Examination of Factors that Affect Pricing Decisions for Export Markets

The Journal of Global Business Management, Vol. 4, pp. 189-198, April 2008

10 Pages Posted: 6 Sep 2011

See all articles by Etienne Musonera

Etienne Musonera

Mercer University-Atlanta

Uzziel Ndagijimana

National University of Rwanda

Date Written: August 5, 2008

Abstract

Pricing strategy has played an important role in consumer purchasing behavior and decision making process (Richard, 1985; Myers, 1997). For international markets, pricing is one of the most important elements of marketing product mix, generates cash and determines a company’s survival (Yaprak, 2001). However, scholars have not paid enough attention to international and export pricing (Kotabe and Aulak, 1993); Graham and Gronhaug, 1987). This paper examines factors that affect pricing decision for export markets, and sheds light on international pricing strategies in a global competitive market.

Keywords: Pricing strategies, Export markets, decision process

JEL Classification: F21

Suggested Citation

Musonera, Etienne and Ndagijimana, Uzziel, An Examination of Factors that Affect Pricing Decisions for Export Markets (August 5, 2008). The Journal of Global Business Management, Vol. 4, pp. 189-198, April 2008, Available at SSRN: https://ssrn.com/abstract=1922867

Etienne Musonera (Contact Author)

Mercer University-Atlanta ( email )

3001 Mercer University Dr
Atlanta, GA Georgia 30341-4155
United States
6785476117 (Phone)

Uzziel Ndagijimana

National University of Rwanda ( email )

Rwanda

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
1,763
Abstract Views
9,678
rank
12,345
PlumX Metrics