Analysis of Casino Online Gambling Data in Relation to Behavioural Risk Markers for High-Risk Gambling and Player Protection
International Gambling Studies, Vol. 11, No. 3, pp. 377-391, December 2011
15 Pages Posted: 27 Dec 2011
Date Written: September 1, 2011
The Internet gambling industry has witnessed tremendous growth in recent years. Nonetheless, our understanding of Internet problem gambling behaviour remains in its infancy. In this paper we build on previous research analysing behavioural markers for high-risk Internet gambling using a new casino data set of active real money Internet gamblers. We assess the first month of play following registration using four behavioural markers: trajectory, frequency, intensity and variability. Our findings identify groups of gamblers who show signs of potentially risky behaviours, specifically gambling intensity and frequency. These gamblers also spend time gambling on slots Internet games. These findings provide a basis for using behavioural analysis to educate players about risks associated with gambling. We suggest a framework for how this can be implemented. Further research leading to the identification of risk factors for problem gambling using new methodologies and data sets will increase the clinical understanding of Internet problem gamblers.
Keywords: behavioural analytics, casino games, Internet gambling, problem gambling, screening
JEL Classification: L83, M14
Suggested Citation: Suggested Citation