No Retreat, No Surrender: Winning Strategies of the Indian Pharmaceutical Industry
BVIMR, Management Edge, July-Dec 2010
15 Pages Posted: 18 Apr 2012
Date Written: May 18, 2010
This study of the Indian Pharmaceutical Industry attempts to identify existing and proposed business models for the choice of strategic options for the success of the Indian pharmaceutical industry in the Post Product Patent Regime. As part of the study, a number of company & industry reports, documents, research work and other secondary sources have been referred to and analyzed in an attempt to indicate the options and strategies for the Indian pharma industry which would be used as a basis for further research. The attempt of the study is also to discuss the current situation of the Indian pharma industry which is moving in the direction of consolidation where Innovation will be a key to firm success, and entrepreneurial and strategic leadership displayed by Top Management team will determine the strategic direction.
Keywords: Indian pharmaceutical industry, post product patent regime, strategic options, business model, innovation, entrepeneurial and strategic leadership
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