Study of the BCG Matrix for Hindustan Unilever Limited
50 Pages Posted: 5 Aug 2012 Last revised: 6 Aug 2012
Date Written: August 4, 2012
This research paper categorize the entire product range of Hindustan Unilever Limited into Cash Cows, Stars, Dogs and Question Marks as per the Boston Consultancy Group (BCG) matrix. The analysis followed by the said classification has been done using empirical Indian market data.
Keywords: BCG, HUL, Strategic Managemet
JEL Classification: M00, M10, M19, M31, M39
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