COMERCIO ELECTRÓNICO COMO FACTOR COMPETITIVO EN LAS MICRO, PEQUEÑAS Y MEDIANAS EMPRESAS DEL SECTOR COMERCIAL EN EL ESTADO DE DURANGO (Electronic Commerce as a Competitive Factor in Micro-, Small-, and Mid-Sized Companies of the Commercial Sector in the State of Durango)

Revista Internacional Administración & Finanzas, v. 6 (3) p. 29-44, Forthcoming

16 Pages Posted: 28 Jan 2013 Last revised: 1 Aug 2017

See all articles by Ernesto Geovani Figueroa González

Ernesto Geovani Figueroa González

Universidad Juárez del Estado de Durango

Flor Isela Hernández Cantú

Universidad Juárez del Estado de Durango

María Brenda González Herrera

Universidad Juárez del Estado de Durango

Delia Arrieta Díaz

Universidad Juárez del Estado de Durango

Date Written: 2013

Abstract

The objective of this study is to analyze electronic commerce as a competitive factor for micro-, small-, and mid-sized companies, in the commercial sector in the State of Durango. To achieve the objective, interviews with business owners of this sector were developed to gather the necessary information to obtain an outlook of the situation. We examine electronic commerce to determine if it is a competitive factor for the MIPyMES. During the research we found that electronic commerce is seldom applied among MIPyMES. Lines of investigation were projected that aim to stimulate specific aspects for electronic commerce, with the goal of providing effective application, so that MIPyMES, are in a position to have a competitive advantages for their development.

Note: Downloadable document is in Spanish.

Keywords: electronic commerce, competitive factor, MIPyMES

JEL Classification: M15

Suggested Citation

Figueroa González, Ernesto Geovani and Hernández Cantú, Flor Isela and González Herrera, María Brenda and Arrieta Díaz, Delia, COMERCIO ELECTRÓNICO COMO FACTOR COMPETITIVO EN LAS MICRO, PEQUEÑAS Y MEDIANAS EMPRESAS DEL SECTOR COMERCIAL EN EL ESTADO DE DURANGO (Electronic Commerce as a Competitive Factor in Micro-, Small-, and Mid-Sized Companies of the Commercial Sector in the State of Durango) (2013). Revista Internacional Administración & Finanzas, v. 6 (3) p. 29-44, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2157018

Ernesto Geovani Figueroa González (Contact Author)

Universidad Juárez del Estado de Durango ( email )

Flor Isela Hernández Cantú

Universidad Juárez del Estado de Durango ( email )

María Brenda González Herrera

Universidad Juárez del Estado de Durango ( email )

Delia Arrieta Díaz

Universidad Juárez del Estado de Durango ( email )

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