Inserción Del Mercadeo Verde En Prácticas Empresariales En Colombia (Casos De Estudio) (Insertion of Green Marketing in Business Practices in Colombia (Case Studies))

Revista Luna Azul

17 Pages Posted: 17 Apr 2013

Date Written: June 21, 2010

Abstract

The approach to Green or Ecological Marketing in Colombia is at the introductory stage. Some Colombian companies, especially small and medium sized ones, have decided to start the trend of ecological practices including them in the design of new products. The Colombian Government hasn’t been unaware to this tendency and it has adopted sustainability and promotion programs for ecological business practices. However, there is an asymmetry in the ecological certification process in the face of international markets. The main objective of this article is to expose a conceptualization of the ecological market from the case studies that allow the construction of a real interpretation about facts, experiences and perceptions related to the ecological market in Colombia.

Note: Downloadable document is in Spanish.

Keywords: Ecological marketing, green marketing, environmental marketing

JEL Classification: M30, M39

Suggested Citation

Echeverri, Lina Maria, Inserción Del Mercadeo Verde En Prácticas Empresariales En Colombia (Casos De Estudio) (Insertion of Green Marketing in Business Practices in Colombia (Case Studies)) (June 21, 2010). Revista Luna Azul , Available at SSRN: https://ssrn.com/abstract=2252161

Lina Maria Echeverri (Contact Author)

Universidad del Rosario ( email )

Autopista Norte Calle 200
Sede Norte
Bogota, CUNDINAMARCA
Colombia

HOME PAGE: http://www.urosario.edu.co

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