Tourist Perceptions Regarding Service at Recreational Parks: Evidence from Quintana Roo, México
International Journal of Management and Marketing Research, v. 6 (2) p. 53-66
14 Pages Posted: 1 Feb 2014
Date Written: 2013
This research focuses on tourist parks, which have attracted enormous attention for their business potential, as well as their attractiveness to tourists who visit the state of Quintana Roo, offering as they do a variety of products and services that meet the needs of all market segments. The present research aims to understand and assess the perceptions of tourists visiting Quintana Roo in light of the “model of the flower of service,” and its applicability to recreational parks like Xcaret, Xel–há and Xplor. The study is a descriptive cross, using factor analysis with which to detect complementary, value added services, as well as factors which significantly impact the perception of visitors, so as to advance development of new marketing strategies.
Keywords: Marketing Services, Flower of Service, Perception, Recreational Park
JEL Classification: M3, M31, M39
Suggested Citation: Suggested Citation