Tourist Perceptions Regarding Service at Recreational Parks: Evidence from Quintana Roo, México

International Journal of Management and Marketing Research, v. 6 (2) p. 53-66

14 Pages Posted: 1 Feb 2014

Date Written: 2013

Abstract

This research focuses on tourist parks, which have attracted enormous attention for their business potential, as well as their attractiveness to tourists who visit the state of Quintana Roo, offering as they do a variety of products and services that meet the needs of all market segments. The present research aims to understand and assess the perceptions of tourists visiting Quintana Roo in light of the “model of the flower of service,” and its applicability to recreational parks like Xcaret, Xel–há and Xplor. The study is a descriptive cross, using factor analysis with which to detect complementary, value added services, as well as factors which significantly impact the perception of visitors, so as to advance development of new marketing strategies.

Keywords: Marketing Services, Flower of Service, Perception, Recreational Park

JEL Classification: M3, M31, M39

Suggested Citation

Zárraga Cano, Lucila and Solís González, Gabriela Aracelly and Holland, Joe, Tourist Perceptions Regarding Service at Recreational Parks: Evidence from Quintana Roo, México (2013). International Journal of Management and Marketing Research, v. 6 (2) p. 53-66, Available at SSRN: https://ssrn.com/abstract=2323836

Lucila Zárraga Cano (Contact Author)

Universidad del Caribe ( email )

SM. 78, Mza. 1, Lote 1,
Fraccionamiento Tabachine, Cancun, Q.R. 77528
Mexico

Gabriela Aracelly Solís González

Universidad del Caribe ( email )

SM. 78, Mza. 1, Lote 1,
Fraccionamiento Tabachine, Cancun, Q.R. 77528
Mexico

Joe Holland

Universidad del Caribe ( email )

SM. 78, Mza. 1, Lote 1,
Fraccionamiento Tabachine, Cancun, Q.R. 77528
Mexico

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