Cross-Culture Integration and Global New Product Development
Review of Business & Finance Studies, Vol. 5 (1) pp. 93-98, 2014
6 Pages Posted: 1 Feb 2014
Date Written: 2014
The increasing globalization of businesses presents many challenges including the challenges of cultural integration and cross-cultural conflicts. Utilizing the seminal work of Nakata and Sivakuimar (1996) linking national culture and new product development, this paper further explores the challenges of cross-cultural integration and new product development offering an extension of their model integrating additional aspects of culture structure and their influences on new product development in the international arena.
Keywords: Culture, New Product Development
JEL Classification: F69, M11, M14
Suggested Citation: Suggested Citation