Towering Over Babel: Distributed Recombinant Innovation through Cross Boundary Problem Formulation

Posted: 25 Apr 2016

See all articles by Hila Lifshitz-Assaf

Hila Lifshitz-Assaf

Harvard University - Business School (HBS); New York University (NYU) - Leonard N. Stern School of Business

Date Written: May 25, 2014

Abstract

We have long believed that the way a problem is formulated is crucial to the way it is solved, and that innovative solutions often steam from reframing the problem. However, since problem formulation and problem solving are two intertwined phases that have been all but impossible to tease apart, our knowledge of problem formulation proper has hardly advanced in the last few decades. Recently, a new setting, namely open and distributed innovation, has allowed us to shed light on the problem formulation process and its impact on problem solving. This new model, in a clear juxtaposition to the standard one, suggests a distribution of the innovation process by decoupling the problem formulation process from the problem solving one. Little is known of these processes and how they are different from the traditional coupled problem formulation and solving process. This paper explores the process that strategic R&D problems at NASA went through in both the coupled standard innovation process and the decoupled distributed one. I find a new process of “cross boundary problem formulation” that emerged in the decoupled model when R&D organizational members aimed to broaden the solution space outside their usual knowledge boundaries, to other disciplines and professions. Problems that went through cross boundary problem formulation had more successful solutions. Furthermore R&D members described the new process as the most important capability developed from their experiment with open and distributed innovation. This paper suggests a theoretical model of the cross boundary problem formulation process and its implications on innovation.

Keywords: Problem Solving, Problem Formulating, Decomposing, Modularity, Innovation, Distant and boradcast Search

Suggested Citation

Lifshitz-Assaf, Hila and Lifshitz-Assaf, Hila, Towering Over Babel: Distributed Recombinant Innovation through Cross Boundary Problem Formulation (May 25, 2014). Available at SSRN: https://ssrn.com/abstract=2341322

Hila Lifshitz-Assaf (Contact Author)

New York University (NYU) - Leonard N. Stern School of Business ( email )

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Suite 9-160
New York, NY NY 10012
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Harvard University - Business School (HBS) ( email )

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