Objectives of Educational Sponsorship as a Marketing Communication Tool and its Application at the Sate Oil Company of Azerbaijan Republic/Socar

7 Pages Posted: 22 Oct 2013

See all articles by Rasim Abutalibov

Rasim Abutalibov

Qafqaz University

Seymur M. Guliyev

State Oil Company of Azerbaijan Republic, Marketing and Operations ; State Oil Company of Azerbaijan Republic, Marketing and Operations

Date Written: October 22, 2013

Abstract

The aim of this article is to provide a better understanding of educational sponsorship and its application as a marketing communication tool in SOCAR. So as to reach the aim, research question focuses on the objective of educational sponsorship. Author used a qualitative research with a case study. The interviews and documentations were used as primary and secondary data. The common outcome of the study is that several objectives of educational sponsorship are generally used. The most frequently used objectives of educational sponsorship are corporate related objectives, such as corporate image, increasing community involvement, employee relations and public perceptions.

Keywords: corporate image, marketing objective, educational objectives, marketing communications, media, community involvement

JEL Classification: M31; M14; I22; I28

Suggested Citation

Abutalibov, Rasim and Guliyev, Seymur M. and Guliyev, Seymur M., Objectives of Educational Sponsorship as a Marketing Communication Tool and its Application at the Sate Oil Company of Azerbaijan Republic/Socar (October 22, 2013). Available at SSRN: https://ssrn.com/abstract=2343478 or http://dx.doi.org/10.2139/ssrn.2343478

Rasim Abutalibov (Contact Author)

Qafqaz University ( email )

Baku Sumgait Road 16th km.
Hasan Aliyev Str. 120
Khirdalan, Baku AZ0101
Azerbaijan

Seymur M. Guliyev

State Oil Company of Azerbaijan Republic, Marketing and Operations ( email )

Sabit Orujov, 28
Baku, Azerbaijan
Baku, AZ1025
Azerbaijan
+994556527916 (Phone)

HOME PAGE: http://www.socar.az

State Oil Company of Azerbaijan Republic, Marketing and Operations ( email )

Baku, Azerbaijan
Jeyhun Hajibeyli street, home 2, flat 28
Baku, Azerbaijan AZ 1010
Azerbaijan
+994556527916 (Phone)

HOME PAGE: http://www.azmarketinq.com

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