Consumption in Cognitive Capitalism: Commodity Riots and the Dictatorship of the Proletariat of Consumption

Knowledge Cultures ISSN 2327-5731 (2013)

11 Pages Posted: 3 Feb 2014

See all articles by George Tsogas

George Tsogas

Humanistic Management Network

Date Written: November 17, 2013

Abstract

We challenge the prevalent opinion that consumption does not seem to matter as much as production and defy the fetishism of industrial work. We explore the implications of the premise that under conditions of cognitive capitalism consumption dictates what production does, when and how. We explain that in a post-industrial global society and economy fashion, branding, instant gratification of desires, and ephemeral consumer tastes govern production and consumption. The London (commodity) riots of August 2011 send us a warning that consumption and cognitive capitalism are asphyxiating in the structures and norms of industrial capitalism that are still in place.

Keywords: cognitive capitalism, consumption, autonomist Marxism, London riots, commodity-form

Suggested Citation

Tsogas, George, Consumption in Cognitive Capitalism: Commodity Riots and the Dictatorship of the Proletariat of Consumption (November 17, 2013). Knowledge Cultures ISSN 2327-5731 (2013), Available at SSRN: https://ssrn.com/abstract=2389623

George Tsogas (Contact Author)

Humanistic Management Network ( email )

St. Gallen
Switzerland

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