Consumption in Cognitive Capitalism: Commodity Riots and the Dictatorship of the Proletariat of Consumption
Knowledge Cultures ISSN 2327-5731 (2013)
11 Pages Posted: 3 Feb 2014
Date Written: November 17, 2013
We challenge the prevalent opinion that consumption does not seem to matter as much as production and defy the fetishism of industrial work. We explore the implications of the premise that under conditions of cognitive capitalism consumption dictates what production does, when and how. We explain that in a post-industrial global society and economy fashion, branding, instant gratification of desires, and ephemeral consumer tastes govern production and consumption. The London (commodity) riots of August 2011 send us a warning that consumption and cognitive capitalism are asphyxiating in the structures and norms of industrial capitalism that are still in place.
Keywords: cognitive capitalism, consumption, autonomist Marxism, London riots, commodity-form
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