Towards a Practice Based View of Strategy

19 Pages Posted: 28 Feb 2014

See all articles by Philip Bromiley

Philip Bromiley

University of California, Irvine

Devaki Rau

Northern Illinois University - Management

Date Written: December 2013


Many studies in strategic management attempt to explain macro-level firm behaviors or characteristics and/or the influence of such behaviors or characteristics on firm performance. Contrast this approach with the approach in operations research or parts of marketing research. Operations research largely develops techniques intended to help managers. Likewise, much of marketing emphasizes techniques (conjoint analysis, hedonic pricing, etc.) that tie to the specific decisions marketing managers make. Current strategy scholarship, however, rarely considers specific, actual techniques managers might use to develop strategies or generally-applicable firm practices (outside a few areas such as executive compensation).

Keywords: Strategy, practice, behavior

JEL Classification: D21, D22, L1

Suggested Citation

Bromiley, Philip and Rau, Devaki, Towards a Practice Based View of Strategy (December 2013). Available at SSRN: or

Philip Bromiley (Contact Author)

University of California, Irvine ( email )

Campus Drive
Irvine, CA 62697-3125
United States

Devaki Rau

Northern Illinois University - Management ( email )

United States

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