Consumer Behavior in Online Games

25 Pages Posted: 23 Oct 2014

See all articles by Mariia Okuneva

Mariia Okuneva

National Research University Higher School of Economics

Dmitriy Potapov

National Research University Higher School of Economics

Date Written: October 23, 2014

Abstract

The present paper focuses on the concepts of motivations and fun in online games. The ultimate goal of our research is to understand consumer behaviour toward an online games extending Yee’s model of motivations (Yee, 2006). We investigate relationships between fun, motivations, continued intention to play and such characteristics of players as age and rank. Moreover, we examine if the relationships are different depending on user characteristics (experience, donation). Our calculations are based on statistical procedures (structural equation modeling) for players of one particular game “Tanki Online”.

Keywords: MMOG, motivation, fun, flow state, SEM.

JEL Classification: A12

Suggested Citation

Okuneva, Mariia and Potapov, Dmitriy, Consumer Behavior in Online Games (October 23, 2014). Higher School of Economics Research Paper No. WP BRP 25/MAN/2014, Available at SSRN: https://ssrn.com/abstract=2513796 or http://dx.doi.org/10.2139/ssrn.2513796

Mariia Okuneva

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

Dmitriy Potapov (Contact Author)

National Research University Higher School of Economics ( email )

17 Malaya Ordynka Street
20 Myasnitskaya Street
Moscow, 119017
Russia

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