'Few to Many': Change of Business Model Paradigm in the Video Game Industry
Digiworld Economic Journal, No. 94, 2nd Q. 2014, p. 61
21 Pages Posted: 6 Dec 2014 Last revised: 14 May 2015
Date Written: June 30, 2014
Based on an exhaustive and integrated business model framework, this article examines the critical differences between the two main business model paradigms – the one inherited from PC/console games and the one promoted by mobile and online games – in regard to the five main business model components: value proposition, value creation, value delivery, value capture and value communication. It is found that, despite an increasingly tighter integration of the market, significant differences remain between the two paradigms in most components.
Keywords: video games, business models, paradigm, value creation, value proposition, value capture, value delivery, game consoles, online games, mobile games
JEL Classification: D21, D23, D40, L21, L22, L23, L82, O33
Suggested Citation: Suggested Citation