Business Risk in Indian FMCG Industry During the Post-Reform Era: A Study

Posted: 15 Jan 2015

See all articles by Dr. Sumit Kumar Maji

Dr. Sumit Kumar Maji

University of Burdwan - Department of Commerce

Date Written: January 14, 2015

Abstract

The FMCG industry in India has been making significant contribution towards developing the economy not only by providing a large number of consumer goods necessary for carrying on day-to-day activities of the general people but also by generating a considerable amount of employment in India. There have been notable changes in the income as well as the consumption patterns of the people of India in the post-liberalisation era. So, for the purpose of facing diverse challenges in India arising out of the liberalisation measures taken by the Government of India the FMCG companies have also made remarkable changes in their business policies. It results in considerable changes in the pattern of business risk associated with the Indian FMCG companies. However on the basis of the studies of business risk analysis in Indian corporate sector which have so far been made it is inferred that no in-depth study on this issue in connection with the FMCG industry in India considering the effects of liberalization in Indian business environment has been carried out. In this backdrop, the present paper seeks to analyse the business risk associated with 20 selected companies in the Indian FMCG sector during the period 1995-96 to 2011-12. This issue has been tackled using relevant statistical measures.

Keywords: Post-reform era, Business risk analysis, FMCG industry.

Suggested Citation

Maji, Dr. Sumit Kumar, Business Risk in Indian FMCG Industry During the Post-Reform Era: A Study (January 14, 2015). Available at SSRN: https://ssrn.com/abstract=2549853

Dr. Sumit Kumar Maji (Contact Author)

University of Burdwan - Department of Commerce ( email )

Department of Commerce
Burdwan-713104
Burdwan, IN West Bengal 713104
India
+919475939809 (Phone)

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