Managing Strategies for Higher Education Institutions in the UK: An Overview

Higher Education for the Future, 2(1) 32–48 (2015)

17 Pages Posted: 29 Oct 2015

See all articles by Jashim Ahmed

Jashim Ahmed

North South University

Kamal Ahmed

North South University

Anwar Sadat Shimul

Curtin University of Technology - Curtin Business School - Bentley Campus

Roy Zuñiga

INCAE - INCAE Business School

Date Written: June 28, 2015

Abstract

This article deals with strategic management issues in the higher education sector in the UK. The core idea is presented here with the argument that the principle and practice of strategic management are not only the concerns of senior management, but also an essential requirement at all levels of management of higher education. It shows that higher education institutions exist in a complex and changing environment with an increasing need for fast and effective strategic responses to external pressures. Having identified these issues, this article considers a form of strategic issues such as strategic management in higher education, three different levels of strategy and also discusses Porter’s five forces in the context of UK higher education sector. Though these issues are considered from a theoretical standpoint, they are linked to the competitive positioning and strategic management concepts being used in higher education.

Keywords: Higher education, strategic planning, marketing, competitive advantage

JEL Classification: I23

Suggested Citation

Ahmed, Dr Jashim and Ahmed, Kamal and Shimul, Anwar Sadat and Zuñiga, Roy, Managing Strategies for Higher Education Institutions in the UK: An Overview (June 28, 2015). Higher Education for the Future, 2(1) 32–48 (2015), Available at SSRN: https://ssrn.com/abstract=2624219

Dr Jashim Ahmed (Contact Author)

North South University ( email )

15 Ariful Haque Chowdhury Rd
Bashundhara Residential Area
Bangladesh, Dhaka 1229 1229
Bangladesh

Kamal Ahmed

North South University ( email )

15 Ariful Haque Chowdhury Rd
Bashundhara Residential Area
Bangladesh, Dhaka 1229 1229
Bangladesh

Anwar Sadat Shimul

Curtin University of Technology - Curtin Business School - Bentley Campus ( email )

GPO Box U1987
Perth WA 6845
Australia

Roy Zuñiga

INCAE - INCAE Business School

Alajuela
Costa Rica

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