Is Your Strategy Evaluation Biased? The Balanced Scorecard May Be the Cause — And the Cure
Strategic Finance 95(11):27-34
Posted: 7 Oct 2015
Date Written: November 1, 2015
Managing organizations means managing people, and people have powerful motivations that shape their beliefs and judgments. These motivations can lead to disastrous business outcomes when they bias crucial decisions, such as selecting and evaluating strategy.
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