Consumers’ Awareness on Their Eight Basic Rights: A Comparative Study of Filipinos in the Philippines and Guam

International Journal of Management and Marketing Research, v. 7 (2) p. 65-78, 2014

14 Pages Posted: 6 Feb 2016

See all articles by Venus C. Ibarra

Venus C. Ibarra

Ateneo de Manila University

Charito D. Revilla

San Pablo College (Philipines)

Date Written: 2014

Abstract

This study considers Filipino consumers living in two different places and the degree to which they are aware of the eight basic consumer rights and whether there are significant differences in their level of awareness. The eight consumer rights are: Right to basic needs, Right to safety, Right to information, Right to choose, Right to representation, Right to redress, Right to consumer education, and Right to healthy environment. Findings show moderate overall degree of awareness of both Filipinos living in their own country and those living in Guam. No significant difference was observed as to their overall awareness on the eight basic rights. However, significant differences were manifested in three rights: basic needs, information and choice. Filipinos living in Guam have low awareness on their right to choose and right to information while Filipinos in the country showed moderate awareness on all other rights except for right to safety.

Keywords: Consumer Awareness, Consumerism, Consumer Rights

JEL Classification: D11, M31

Suggested Citation

Ibarra, Venus C. and Revilla, Charito D., Consumers’ Awareness on Their Eight Basic Rights: A Comparative Study of Filipinos in the Philippines and Guam (2014). International Journal of Management and Marketing Research, v. 7 (2) p. 65-78, 2014, Available at SSRN: https://ssrn.com/abstract=2655817

Venus C. Ibarra (Contact Author)

Ateneo de Manila University ( email )

Katipunan Ave
Quezon City, Manila 1108
Philippines

Charito D. Revilla

San Pablo College (Philipines) ( email )

Hermanos Belen St.
San Pablo City, Laguna, 4000
Philippines

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