Opportunities for Entrepreneurial Development and Growth Through Online Communities, Collaboration and Co-Creation

Shneor R., and Flåten, B-T. (2015), “Opportunities for Entrepreneurial Development and Growth through Online Communities, Collaboration and Co-Creation”, in Kaufmann, H. R. and Shams, R., Entrepreneurial challenges in the 21st century, Chapter 11, Basingstoke UK: Palgrave Macmillan

Posted: 4 Nov 2015

Date Written: October 28, 2015

Abstract

The Web 2.0 era brought with it a proliferation in applications providing ample opportunities for online exchanges, sharing and collaboration among Internet users. Much of these exchanges take place within online communities. The purpose of the current chapter is to review some of the core manifestations of value creating activities in the new network economy, in particular with respect to their potential influences on entrepreneurial firms. Acknowledging the unique circumstances under which entrepreneurs operate, the current chapter suggests a framework highlighting ways in which entrepreneurs can tap into resources that are available through online communities. In particular the framework addresses online community-enabled product development (including crowdsourcing), marketing (including brand communities and online word-of-mouth) and financing (including crowdfunding) activities with respect to the three core attributes of entrepreneurial processes – opportunity recognition, marshaling of resources and capacity development.

Keywords: Entrepreneurship, Entrepreneurial Firms, Value Creation, Web 2.0, Social Media, Online Communities, Crowdfunding, Crowdsourcing, Networking

Suggested Citation

Shneor, Rotem and Flåten, Bjørn-Tore, Opportunities for Entrepreneurial Development and Growth Through Online Communities, Collaboration and Co-Creation (October 28, 2015). Shneor R., and Flåten, B-T. (2015), “Opportunities for Entrepreneurial Development and Growth through Online Communities, Collaboration and Co-Creation”, in Kaufmann, H. R. and Shams, R., Entrepreneurial challenges in the 21st century, Chapter 11, Basingstoke UK: Palgrave Macmillan, Available at SSRN: https://ssrn.com/abstract=2684712

Rotem Shneor (Contact Author)

University of Agder ( email )

Serviceboks 422
N-4604 Kristiansand, VEST AGDER 4604
Norway

Bjørn-Tore Flåten

University of Agder ( email )

Serviceboks 422
N-4604 Kristiansand, VEST AGDER 4604
Norway

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