Factors Affecting Consumer Behaviours of Azerbaijani Youths

11 Pages Posted: 8 Mar 2016

See all articles by Rasim Abutalibov

Rasim Abutalibov

Qafqaz University

Seymur M. Guliyev

State Oil Company of Azerbaijan Republic, Marketing and Operations ; State Oil Company of Azerbaijan Republic, Marketing and Operations

Date Written: March 7, 2016

Abstract

Changes in consumer purchasing behaviours are one of the considered important factors in recent days. Especially, globalized companies consider these changes. Because, such kind of companies have to know the specifications of each country and influencing factors they do work. Every human being has different needs such as individual needs, physiological needs, biological needs and etc. Although social factors have more impacts on consumer needs in several countries, but there some countries that religious, cultural and economic factors influence consumer needs as well. Hence, if the companies want to be succeed, they have to evaluate consumers behaviors effectively and as well as efficiency. There are some factors having impacts on modern youths in the Republic of Azerbaijan too. The main source of these factors is not only globalization, but also national, religious, family relations and etc. A survey was conducted among 99 students at Qafqaz University and purchasing power, influencing factors of decision making process were tried to be identified.

Keywords: customer, consumer behaviour, youth, organization, needs, Qafqaz University

JEL Classification: M31, M11, M14, M10

Suggested Citation

Abutalibov, Rasim and Guliyev, Seymur M. and Guliyev, Seymur M., Factors Affecting Consumer Behaviours of Azerbaijani Youths (March 7, 2016). Available at SSRN: https://ssrn.com/abstract=2743075 or http://dx.doi.org/10.2139/ssrn.2743075

Rasim Abutalibov

Qafqaz University ( email )

Baku Sumgait Road 16th km.
Hasan Aliyev Str. 120
Khirdalan, Baku AZ0101
Azerbaijan

Seymur M. Guliyev (Contact Author)

State Oil Company of Azerbaijan Republic, Marketing and Operations ( email )

Baku, Azerbaijan
Jeyhun Hajibeyli street, home 2, flat 28
Baku, Azerbaijan AZ 1010
Azerbaijan
+994556527916 (Phone)

HOME PAGE: http://www.azmarketinq.com

State Oil Company of Azerbaijan Republic, Marketing and Operations ( email )

Sabit Orujov, 28
Baku, Azerbaijan
Baku, AZ1025
Azerbaijan
+994556527916 (Phone)

HOME PAGE: http://www.socar.az

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