E-Business Transformation Via Alliance Clusters

33 Pages Posted: 2 Nov 2001

See all articles by Fares A. Ghandour

Fares A. Ghandour

Lucent Technologies - Lucent Billing and Customer Care

Pauliina Girsen-Swartz

Analysis Group, Inc.

Heidi Grenek

Xerox Corp. - Global Solutions Group

Edward B. Roberts

Founder/Chair, Martin Trust Center for MIT Entrepreneurship

Date Written: September 2001

Abstract

The number of firms using alliances as part of their corporate venturing or market entry strategies has surged over the past decade. Three common reasons cited for pursuing alliances are technology convergence, market access and alliance partners' complementary resources. This paper contrasts the alliance strategies of HP and IBM, two major competitors in electronic services (i.e., Internet-based "e-service") businesses. Whereas the HP strategy is to attempt to establish its technology infrastructure as the standard e-services infrastructure on the Internet, IBM aims to position its IBM Global Services, rather than its technology, at the center of this ecosystem.

Keywords: alliances, corporate entrepreneurship, corporate venturing, e-business, Hewlett Packard, IBM

Suggested Citation

Ghandour, Fares A. and Girsen-Swartz, Pauliina and Grenek, Heidi and Roberts, Edward B., E-Business Transformation Via Alliance Clusters (September 2001). Available at SSRN: https://ssrn.com/abstract=288129 or http://dx.doi.org/10.2139/ssrn.288129

Fares A. Ghandour

Lucent Technologies - Lucent Billing and Customer Care ( email )

Cambridge, MA 02142

Pauliina Girsen-Swartz

Analysis Group, Inc. ( email )

111 Huntington Avenue
Tenth Floor
Boston, MA 02199
United States

Heidi Grenek

Xerox Corp. - Global Solutions Group ( email )

59 Hulburt Avenue
Fairport, NY 14450
United States

Edward B. Roberts (Contact Author)

Founder/Chair, Martin Trust Center for MIT Entrepreneurship ( email )

100 Main Street, E62-440
Cambridge, MA 02142
United States
617-253-4934 (Phone)
617-253-2660 (Fax)

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