Factors Reinforcing Pakistan Halal Food Industry to Be the World Halal Food Hub
Journal of Education and Social Sciences, 06 (02), 31-43
13 Pages Posted: 21 Apr 2017
Date Written: February 1, 2017
Halal is becoming a universal sign for quality assurance and standard of living. The world market for halal goods and services is rising into influential energy pitch of world commerce and finance. Halal products and Islamic Financial Services (IFS) have a market share of one trillion USD annually. The aim of this study was to survey the potential and expectations of halal food producers, distributors and consultants anticipate in promoting Pakistan halal food industry as a potential halal food hub. The study explored the halal food producer’s awareness, perception, religious beliefs and the market strategies government adopted to fortify the Pakistan halal food industry. Shariah compliance standards were also analyzed. The study found that Pakistani food producers and distributors perceived that most of the Muslim consumers prefer halal food items, and a proper advertising and marketing strategy of Pakistan halal food could be a competitive advantage in this regard. Some policy actions are needed to be established as governance of halal is unsystematic in Pakistan. This study will be of great significance to the policy makers, marketers and food manufacturers in Pakistan.
Keywords: Halal, Government, Marketing, Food Industry, Pakistan
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