The Influence of Individual Internal Factors on Impulse Buying Behaviour Through Online Shopping

Global Journal of Business and Social Science Review, Vol. 1(1) 2013. 59-69

11 Pages Posted: 18 Jul 2017 Last revised: 22 Jul 2017

See all articles by Siew Lin Chuah

Siew Lin Chuah

Sunway University, Malaysia - Sunway University Business School

Chin Chuan Gan

Sunway University, Malaysia - Sunway University Business School

Date Written: February 25, 2013

Abstract

Objective: The aim of this research is to identify whether personality, emotions, and hedonic motivation influence impulse buying behaviour when shopping online.

Methodology/Technique: A total of 270 samples were collected through online. Factor analysis and multiple linear regression were conducted in this research.

Findings: The result shows that personality and hedonic motivations are positively related to online impulse buying, whereas emotions are not positively related to online impulse buying.

Novelty: Previous research had focused more on the external factors that influence online impulse buying. There is a lack of research focus on internal factors that influence online impulse buying. In this research, the individual internal factors such as personality, emotions, and hedonic motivations are used to clarify the relationships between online impulse buying and the individual internal factors.

Keywords: Emotions; Hedonic motivation; Impulse buying behaviour; Online shopping; Personality

JEL Classification: Z1, Z13, Z19

Suggested Citation

Lin Chuah, Siew and Chuan Gan, Chin, The Influence of Individual Internal Factors on Impulse Buying Behaviour Through Online Shopping (February 25, 2013). Global Journal of Business and Social Science Review, Vol. 1(1) 2013. 59-69, Available at SSRN: https://ssrn.com/abstract=3000765

Siew Lin Chuah

Sunway University, Malaysia - Sunway University Business School ( email )

No 5 Jalan University
Bandar Sunway
Bandar sunway, Selangor
Malaysia

Chin Chuan Gan (Contact Author)

Sunway University, Malaysia - Sunway University Business School ( email )

No 5 Jalan University
Bandar Sunway
Bandar sunway, Selangor
Malaysia

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