Practical Application of Theory in Business
International Business Research, Vol. 10, No. 11: 2017
10 Pages Posted: 25 Sep 2017
Date Written: September 22, 2017
Theorists spend countless hours conducting research to explain phenomena that exist in the world and to increase the base of knowledge in their fields. Once this knowledge is discovered and codified, it should be used. However, scholars are divided on the relationship between theory and practical application and their reciprocal value. This paper explores the relationship between theory and practical application and displays a specific example of how one theory, the theory of service-dominant logic, can be practically applied in the field of business.
Keywords: theory, practical application, business research, service dominant logic, marketing, business, management
JEL Classification: M00, M10, M12, M16, M19, M3, M30
Suggested Citation: Suggested Citation