Practical Application of Theory in Business

International Business Research, Vol. 10, No. 11: 2017

10 Pages Posted: 25 Sep 2017

See all articles by Jason Thomas

Jason Thomas

Bush School of Government and Public Service; Excelsior College; Grand Canyon University; Concordia University Texas; Northwood University

Date Written: September 22, 2017

Abstract

Theorists spend countless hours conducting research to explain phenomena that exist in the world and to increase the base of knowledge in their fields. Once this knowledge is discovered and codified, it should be used. However, scholars are divided on the relationship between theory and practical application and their reciprocal value. This paper explores the relationship between theory and practical application and displays a specific example of how one theory, the theory of service-dominant logic, can be practically applied in the field of business.

Keywords: theory, practical application, business research, service dominant logic, marketing, business, management

JEL Classification: M00, M10, M12, M16, M19, M3, M30

Suggested Citation

Thomas, Jason, Practical Application of Theory in Business (September 22, 2017). International Business Research, Vol. 10, No. 11: 2017, Available at SSRN: https://ssrn.com/abstract=3041379

Jason Thomas (Contact Author)

Bush School of Government and Public Service ( email )

College Station, TX
United States

Excelsior College ( email )

Albany, NY
United States

Grand Canyon University ( email )

Phoenix, AR
United States

Concordia University Texas ( email )

11400 Concorida University Dr.
Austin, TX 78726
United States

Northwood University ( email )

4000 Whiting Dr
Midland, MI 48640
United States

HOME PAGE: http://www.northwood.edu

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