Content Aggregation by Platforms: The Case of the News Media
24 Pages Posted: 2 Nov 2017
Date Written: Winter 2017
The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a major aggregator to remove information from a major content provider. After the removal, users were less likely to investigate additional, related content in depth, particularly sources that were horizontally or vertically differentiated.
Suggested Citation: Suggested Citation