Measurement of Listeners' Preferences for Private FM Radio Listeners in Ahmedabad: A Cluster Analysis Approach

Mehta, N., Bist, S. S. (2014), Measurement of Listeners' preferences for private FM Radio Listeners in Ahmedabad: A Cluster Analysis Approach, BVIMR Management Edge, Vol 7, No. 4, pp 28-41.

20 Pages Posted: 3 Nov 2020

See all articles by Dr. Neha Mehta

Dr. Neha Mehta

L. J. Institute of Management Studies; L J Institute of Management Studies

Date Written: January 1, 2014

Abstract

The aim of this to present consumer segmentation for, private FM Radio Channels in Ahmedabad City. The measurement of consumer preferences has always been the area of interest for the marketers and academicians too. After measurement of preferences, market segmentation is carried out for the better understanding of marketing mix so that the marketer can deliver what consumer wants. The purpose cf cluster analysis is to find out whether there is a specific pattern within the set of unit or whether they fall into particular class or groups which are similar to one another.

Keywords: Listeners’ Preference, Private FM Radio, Cluster Analysis, Market Segmentation, Consumer Wants

JEL Classification: M1, M3, M30, M31, M37, M39, L8, L80, L81

Suggested Citation

Mehta, Neha and Mehta, Neha, Measurement of Listeners' Preferences for Private FM Radio Listeners in Ahmedabad: A Cluster Analysis Approach (January 1, 2014). Mehta, N., Bist, S. S. (2014), Measurement of Listeners' preferences for private FM Radio Listeners in Ahmedabad: A Cluster Analysis Approach, BVIMR Management Edge, Vol 7, No. 4, pp 28-41., Available at SSRN: https://ssrn.com/abstract=3189258

Neha Mehta (Contact Author)

L J Institute of Management Studies

Near Nagdev Kalyan Mandir
Sarkhej Sanand Cross Road
Ahmedabad, Gujarat 382210
India

L. J. Institute of Management Studies ( email )

Near Nagdev Kalyan Mandir
S. G. Highway
Ahmedabad, GA Gujarat 382210
India
9427630027 (Phone)

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