Conceptual Model for the Integration of the Supply Chain

Global Journal of Business Research, v. 12 (2) p. 63-71

9 Pages Posted: 5 Mar 2019

See all articles by María José de Santos Pérez

María José de Santos Pérez

Universidad Popular Autónoma del Estado de Puebla

José Luis Martínez Flores,

Universidad Popular Autónoma del Estado de Puebla (UPAEP)

Patricia Cano-Olivos

Universidad Popular Autónoma del Estado de Puebla (UPAEP)

Diana Sánchez-Partida

affiliation not provided to SSRN

Date Written: 2018

Abstract

A customer orientation of the supply chain is need for companies that want to generate competitive advantages in the market. Customer orientation is possible when motivated by market research. The participants of a supply chain create compatible philosophies, synchronize their processes and exchange sensitive information regarding levels of inventories and demand. Likewise, when participants meet to jointly plan the creation of an offer of products and services designed to satisfy the wishes, needs and purchasing expectations of customers, the bases of a future logistic integration are established. This work proposes a conceptual model for the integration of the supply chain focused on the client. This article was generated through an exhaustive literature review and serves as a guide for the optimal integration of the members of a supply chain.

Keywords: Supply Chain, Logistics Integration, Strategic Alliance, Competitive Advantage

JEL Classification: O30, N7

Suggested Citation

de Santos Pérez, María José and Martínez Flores,, José Luis and Cano-Olivos, Patricia and Sánchez-Partida, Diana, Conceptual Model for the Integration of the Supply Chain (2018). Global Journal of Business Research, v. 12 (2) p. 63-71, Available at SSRN: https://ssrn.com/abstract=3241622

María José De Santos Pérez (Contact Author)

Universidad Popular Autónoma del Estado de Puebla ( email )

José Luis Martínez Flores,

Universidad Popular Autónoma del Estado de Puebla (UPAEP) ( email )

21 sur 1103 Barrio
72410

Patricia Cano-Olivos

Universidad Popular Autónoma del Estado de Puebla (UPAEP) ( email )

21 sur 1103 Barrio
Puebla, 72410
Mexico

Diana Sánchez-Partida

affiliation not provided to SSRN

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