Customer Value Proposition for E-Commerce: A Case Study Approach

International Journal of Advanced Computer Science and Applications, Vol. 10, No. 2, 2019

5 Pages Posted: 23 Mar 2019

See all articles by Nurhizam Safie Mohd Satar

Nurhizam Safie Mohd Satar

National University of Malaysia (UKM)

Omkar Dastane

Financial Training & Management Services (FTMS) College; Curtin University, Malaysia

Muhamad Yusnorizam Ma’arif

National University of Malaysia (UKM)

Multiple version iconThere are 2 versions of this paper

Date Written: February 28, 2019

Abstract

E-Commerce tools have become a human need everywhere and important not only to customers but to industry players. The intention to use E-Commerce tools among practitioners, especially in the Malaysian retail sector is not comprehensive as there are still many businesses choosing to use expensive traditional marketing. The research applies academic models and frameworks to the real life situation to develop a value proposition in the practical world by considering 11Street as the company under study and comparing it with Lazada as a leading competitor in the market. The objectives include identification of customers’ perception of a value for ECommerce Businesses, followed by critical evaluation of existing value proposition of 11Street with Lazada to identify gap and finally to propose a new value proposition for 11street. This paper first identifies customer perceived value of E-Commerce followed by critical review of existing value proposition of 11Street and then comparing and contrasting with the leading player Lazada. By the end of this research, a new consumer value proposition proposal for 11Street proposed for consideration in matching with the Malaysian consumers’ value criteria.

Keywords: Online consumer; perceived value; e-commerce; value proposition

JEL Classification: M31, M15

Suggested Citation

Mohd Satar, Nurhizam Safie and Dastane, Omkar and Dastane, Omkar and Ma’arif, Muhamad Yusnorizam, Customer Value Proposition for E-Commerce: A Case Study Approach (February 28, 2019). International Journal of Advanced Computer Science and Applications, Vol. 10, No. 2, 2019, Available at SSRN: https://ssrn.com/abstract=3345152

Nurhizam Safie Mohd Satar

National University of Malaysia (UKM)

43600 Bandar Baru Bangi
Bangi, Selangor 06010
Malaysia

Omkar Dastane (Contact Author)

Financial Training & Management Services (FTMS) College ( email )

Block 3420, Persiaran Semarak Api,
Cyber 4, 63000
Kuala lumpur, WY Selangor 63000
Malaysia

Curtin University, Malaysia ( email )

CDT 250
Sarawak
Miri, Sarawak 98009
Malaysia

HOME PAGE: http://www.curtin.edu.my/

Muhamad Yusnorizam Ma’arif

National University of Malaysia (UKM)

43600 Bandar Baru Bangi
Bangi, Selangor 06010
Malaysia

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