Young Consumer’s Irrational Motives of Retail Borrowing

10 Pages Posted: 6 Oct 2019 Last revised: 13 Sep 2021

See all articles by Michael Lwin

Michael Lwin

Curtin University

Anwar Sadat Shimul

Curtin University of Technology - Curtin Business School - Bentley Campus

Date Written: May 12, 2016

Abstract

The purpose of the research is to investigate young customers’ irrational motives for retail borrowing. In addition, the intention to retail borrowing has also been examined. A convenience sampling method was employed. Self-administered and online survey questionnaires were distributed among 236 university students in Western Australia. The return yielded 171 usable questionnaires, the data from which were analyzed using SPSS 22. The findings support the influence of anomia, thrill-seeking, and status consumption on the attitude toward retail borrowing. In addition, a strong positive relationship between attitude toward retail borrowing and retail borrowing intention has been found. Previous studies have mainly focused on the rational motives of retail borrowing in the UK and USA. This study incorporates the irrational motives into the construct from Australian perspective.

Keywords: retail borrowing; anomia; thrill-seeking; materialism; status consumption

JEL Classification: M31

Suggested Citation

Lwin, Michael and Shimul, Anwar Sadat, Young Consumer’s Irrational Motives of Retail Borrowing (May 12, 2016). Available at SSRN: https://ssrn.com/abstract=3459531 or http://dx.doi.org/10.2139/ssrn.3459531

Michael Lwin

Curtin University ( email )

Kent Street
Bentley
Perth, WA WA 6102
Australia

Anwar Sadat Shimul (Contact Author)

Curtin University of Technology - Curtin Business School - Bentley Campus ( email )

GPO Box U1987
Perth WA 6845
Australia

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
45
Abstract Views
369
PlumX Metrics